TradingScreen

The Challenge

TradingScreen was refreshing their brand identity and needed a new frontend website. The project required new branding, a comprehansive content rewrite, new information architecture, new technology stack, new codebase and new user journey pathways that aligned with their marketing and sales processes. The project had a hard deadline coinciding with new products launching in 6 weeks.

The Insight

Ambiguity and communication delays with any single stakeholder would kill this project. Despite busy schedules, we needed all the stakeholder, and the final decision maker in the room together early. The content creation and approval process need to be managed in a shared platform with complete transparency.

The Solution

We held two innovation sprints with all the stakeholder in the room rapid concept and prototype development the first week. At the end of the week we had concensus and sign off form the final decision maker. During the first week, we also created a custom editorial workflow tool with Craft CMS, in a single 24-hour sprint, to facilitate the content creation and approvals and to prevent bottlenecks with the distributed team. The remainder of the project used agile scrum methodology to prioritize design and feature development to deliver on our commitments.

The Result

We delivered a new brand strategy, acomplete content rewrite, and an interactive WordPress frontend website built on time to a satisfied client in under 6 weeks.