Jeff Simpson Digital

CV

Experience

President, Jeff Simpson Digital Consulting

New York & Montana · 2017–Present

Founder and president of a digital consultancy owning web platform strategy, performance, and operations for Fortune 500 corporations, nonprofits, and startups, including Wilbur-Ellis, Pen + Brush, Bunge, Trace Genomics, and the United AI Alliance.

  • Own web strategy, roadmap, and end-to-end program delivery for Wilbur-Ellis ($3B, 4,000 employees), six public sites and 39 SharePoint sites across four operating divisions, from intake and prioritization through sprints and release.
  • Drove +35% sessions and +38% new users year over year on the company’s 100th anniversary campaign, and sustained desktop PageSpeed scores of 91–99 with A-grade security headers across managed properties.
  • Deliver strategy and UX/UI for mission-driven organizations, including Pen + Brush’s artist submission and curation workflow and the United AI Alliance’s Africa initiative.

Research Project Lead, Human Interaction Lab, Montana State University

Bozeman, MT · 2024–Present

Technical and operational lead for an NIH/NSF-funded research program developing XR and AI-driven behavioral health interventions for substance use disorder, spanning Prisma Health (South Carolina) and Montana State University.

  • Engineer real-time XR–AI–fNIRS pipelines in Unity and Unreal, linking live neuroimaging to adaptive AI Metahuman agents that adjust intervention delivery in response to participant state.
  • Lead technical delivery across both institutions, from study design and IRB protocol development through pilot testing and release.
  • Manage lab operations, hiring, mentorship, procurement, and data governance — and mentor graduate and undergraduate researchers in XR development, biosignal processing, and AI safety.

Vice President, Technical Lead, Peppercomm

New York, NY · 2012–2017

Built and led the agency’s creative-digital department, project managers, UX/UI designers, digital strategists, SEO specialists, and developers, serving as the central digital practice across the New York, San Francisco, and London offices.

  • Led digital execution of Tyco’s global “Day One” launch, repositioning a $10.5B operating company across 69,000 employees in 50 countries and engaging 77% of the target audience.
  • Delivered a complete rebuild, brand, information architecture, content, stack, and codebase, for TradingScreen against a hard six-week product-launch deadline.
  • Solved a brand recognition gap across 50+ specialty brands at Saint-Gobain North America ($6.2B, 15,000 employees), developing the positioning strategy and structural model that unified them.

Web & Design Manager, Lambda Legal

New York, NY · 2007–2012

Managed digital communications and print publications for the nation’s leading LGBTQ+ civil rights legal advocacy organization, through the years of Don’t Ask Don’t Tell and the DOMA challenges.

  • Managed digital channels, web, social, email, text, reaching national audiences in English and Spanish, and built the organization’s first social media strategy (111K Facebook and 30K Twitter followers, 2008–2012).
  • Partnered with fundraising and events to expand donation and messaging channels as net assets grew from $13.1M to $20.7M.
  • Architected and implemented the legal document portal, improving public access to briefs, filings, and court orders; grew the team from two people to six.

Web Producer, Wizards of the Coast

Renton, WA · 2002–2008

Ran digital content and community engagement for Dungeons & Dragons and Star Wars organized play, serving a global enthusiast audience.

  • Directed online content strategy, aligning publishing with product launches and community events.
  • Implemented the Game Master Certification & Rewards Program and coordinated D&D GameDay across 1,000+ retail locations within a single 24-hour window.

Research & Publications

Current work at MSU’s Human Interaction Lab centers on iPAL, an NIH/NSF-funded program integrating extended reality, real-time biosensing, and AI agents into personalized behavioral health interventions for opioid use disorder and nicotine dependence. A parallel study examines VR-delivered mindfulness for oral nicotine pouch users, and a third line of work looks at ethical safety guardrails in conversational AI.

  • Designing Ethical Safety Guardrails in LLM Chatbots, Poster, IHIET (2026)
  • Adaptive VR-Based Mindfulness Using AI-Powered Metahumans for Oral Nicotine Pouch Users, Poster, ASME IMECE (2025)
  • Efficacy of XR Immersion Level on Behavioral Health for Opioid Use Disorder, Poster, ASME IMECE (2025)
  • “Skryabin’s Mystical Beliefs and the Holographic Model”, A Short Guide to Writing About Music, 2nd ed. (2006)

Skills

Web platform & growth, web strategy, conversion optimization, A/B testing, multi-site operations, technical SEO

Architecture & CMS, WordPress, Drupal, HubSpot, SharePoint, content modeling, structured data, JavaScript, React, APIs

Site health & infrastructure, Core Web Vitals, accessibility (WCAG), Pantheon, Fastly CDN, DNS, SSL/TLS, GitHub, GDPR/CCPA compliance

Immersive tech & AI, XR/VR/MR development, Unity, Unreal Engine, AI agents, full-stack development

Data & analytics, GA4, Google Search Console, Power BI, Python, R, SQL, MATLAB, machine learning, physiological signal processing

Research & design, UX/UI design, Figma, usability testing, experimental design, IRB protocol development, qualitative coding

Leadership & delivery, stakeholder engagement, cross-functional team leadership, mentorship, agile/sprint planning, Jira

Education

B.S. Computer Science, Montana State University, Bozeman, MT (May 2026) Focus: statistics, data mining, UX/HCI, artificial intelligence, advanced machine learning, algorithms

B.Mus. Piano Performance and B.A. Musicology, University of Northern Colorado, Greeley, CO (May 2001)

Certificates

  • CITI Program, IRB Social & Behavioral Research with Human Subjects (2024)
  • Microsoft, Power BI (2019)
  • MIT Professional Education, Architecture & Engineering of Complex Systems, Data Science, IoT, Cybersecurity (2017)
  • NYU School of Professional Studies, Web Architecture & JavaScript (2007)

Awards & Honors

  • Outstanding Undergraduate Researcher, Gianforte School of Computing, MSU (2026)
  • 3rd Place Poster Award, Biochemical Engineering, ASME IMECE (2025)
  • Sonderegger Scholarship, Montana State University (2025)
  • Holmes Report, Corporate/B2B Agency of the Year (2016)
  • PRSA Big Apple, Best Integrated B2B Campaign (2015)
  • PRSA Silver Anvil, Integrated Communications & Events (2013)

Community

  • Trained trail maintenance volunteer, Continental Divide Trail Coalition
  • Referee coach and match official, USA Rugby / New York Rugby Referee Society / Montana Rugby Referee Society
  • K–12 STEM outreach volunteer, Montana State University